To identify market opportunities, we took inspiration from the local wealth building movement and focused on the combined spending power of the City’s anchor institutions including the council, universities, housing providers and public health organisations. Using data analysis of their previous and current expenditure and interviews with stakeholders from these organisations, Supply Change were able to identify existing sectors where social procurement was being used effectively, and areas of opportunity both within Coventry and the wider West Midlands that could be serviced by a social supplier.   

 

Coventry Social Enterprise City Partnership used the findings of the Supply Change research to enter funding bids and have begun implementing Supply Change’s recommendations to create opportunities for future social enterprise development in Coventry and its surrounding areas.